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Meet the team

Food Tracker is offered to you by Be Digital, a Bangkok-based company that offers marketing intelligence collected through digital platforms and innovative technologies.

Food Tracker is managed by Maarten Kallenberg and Jim Fralick. They are both hands-on in all aspects of project management and report delivery. Maarten, Jim and their team are committed to deliver the attention and value that their clients deserve and should expect.



Maarten has 20+ years of experience in market research consulting. His specialty is brand and communication research.

Maarten has worked for most of the largest market research companies in the world, such as Nielsen, TNS and GfK. He has been the account lead for companies such as Minor Food Group, Heineken, Volkswagen, Nestle, Pepsi, Diageo, SCA, Krungsri.

Age: 49

Nationality: Dutch

Years in Thailand: 13

Expertise: market research



Jim has worked 12 years with Minor Food Group as Vice President and Head of Investments, M&A and Business Development. In this role Jim analyzed the performance of fast food and full-service restaurants brands.

Jim is an expert in business analysis and has strong knowledge of the fast food and restaurant market in Thailand.

Age: 52

Nationality: American

Years in Thailand: 22

Expertise: business development and analysis

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